Dennis Fok and Richard Paap, "Modeling Category-level Purchase Timing with Brand-level Marketing Variables", Journal of Applied Econometrics, Vol. 24, No. 3, 2009, pp. 469-489. The data we use are based on the so-called ERIM database, which is collected by A.C.Nielsen. The data span the years 1986 to 1988, and the particular subset we use concerns purchases of detergent by households in Sioux Falls (South Dakota, USA). For our purposes, the data are aggregated to the brand level. We select households making at least 4 purchases and buying only brands that are available throughout the complete sample. The first selection is not yet applied to the data files we make available. There are four data files, all of which are zipped in the file fp-data.zip. All file are ASCII files in DOS format. Unix/Linux users should use "unzip -a". Description of data files **purch.txt (5059 records) Contains household level purchase histories Variables: id household identifier date date of purchase vol purchased volume in ounces brand brand number Brand coding 1=Cheer 2=Oxidol 3=Surf 4=Tide 5=Wisk 6=Rest **hhchar.txt (516 records) Contains household characteristics Variables: hh id household identifier hh income household income category hhsize number of household members insample 0/1 variable indicating whether this household was used for the in sample data outofsample 0/1 variable indicating whether this household was used for the out of sample data **prices.txt (7541 records) Store level price and promotion data Variables: sid store identifier week week number (week=floor(15/14 + (date-9490)/7) brand brand number price price of brand (aggregated across SKUs) display display variable (aggregated across SKUs) **weights.txt (5128 records) Importance of a store for a household Variables: id household identifier sid store identifier weight importance weight